Art Marketing Boot Camp™: Are You Ready To Catch The Rain?

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April 01, 2011

Comments

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After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and now every time a comment is added I receive four emails with the same comment. Perhaps there is a way you can remove me from that service? Kudos!

Todd Skinner

Love the article. Good message . Can not wait around for things to happen. Especially in an economy that is saturated with social media making competition even tougher especially when it comes to a good marketing - branding for small companies.

Thanks,

Todd Skinner - Visizzle - Marketing - Branding - Design

Katherine Tramonte

You are a breath of fresh air...
Right
When
I
needed
it.
Many thanks- I look forward to being the artist formally known as starving.
Best- Katherine

Susan Roux

I blogged about you. Please come see. http://susanroux.blogspot.com/2011/04/catching-rain.html

Jane Morgan

Last year my gallery, Jane Morgan Gallery in Louisville, KY had the best year ever in the worst economy ever. I did it by seeking out listings in every newspaper, magazine, and art related newsletters that I could get listed in; advertised on a LED Board on a very busy highway that passes by my gallery; got articles published with pictures of some of the plein air pieces in the newspapers around town; then put the buzz out about plein air painting and the Olmsted Parks exhibit in my gallery; had a private preview party for the Conservancy; then had a opening for everyone. So, I took advantage of every opportunity to get this exhibit and other exhibits out throughout the year, which was not business as usual; and certainly not the ordinary way of advertising for my exhibits. It was not easy, but it was fun, and the best part was that it perked up interest not only for me, it brought people in the gallery to see what was going on!

So, you are right, I backed away from the conventional way of advertising to get my shows out to everyone.

I am so happy that you are back with the Plein Air magazine - I love it! I have been promoting plein air painting since 1998. I founded the Plein Air Painters of Kentucky that year and have been going strong for 13 years now with many plein air painters, and am so happy to see that plein air is back in the news- hoorah!

Jane Morgan

Thom Reece

Great article... thanks for writing it. The message is clear and accurate... promote now... or be prepared to do something else. I am reminded of the story about GM's ad strategy during WWII. They were not even producing cars yet they continued to promote their vehicle brands, Chevrolet, Buick, etc. Guess who shot to the top of the sales charts once the war was over and all that pent-up buying energy was back in the market for cars? Yup, GM shot to the top of the charts because they understood that marketing was an "Investment in Future Profits... not a Cost".

If every artist in the world understood and took action on this concept, the term "Starving Artist" would no longer have meaning.

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