Art Marketing Boot Camp™: When Advertising Is A Bad Idea

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May 10, 2011


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He starts by building his hometown, and the next buildings he adds are the Kwik-E-Mart and the Flanders' House. Next, let's say 1000 prospects answered the phone however hung the phone 5 seconds into the call. The parody of British rockers trying to intellectualize simplistic songs like Hell Hole, and Big Bottom blew a hole through the pretentious world of the heavy metal music biz of the 1970's and 80's.

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Karolyn Farrell

Thanks, Eric. Your information certainly makes sense to me.

Sherryl Brown

Eric, I just read your blog about advertising, and I agree with your premise. Here's my thought about emerging artists that want to sell their work.

At the bottom tier of financial acendency, it is critical to get as many eyes on the artwork as possible. Word of mouth is a very powerful tool for building a reputation of excellence. If you succeed there, (regional reputation)you may find that your name becomes your authentic "brand" and you can begin to refine the message about your art by encouraging writers to feature your work in publications that cover cultural topics. Writers are always looking for something substantial to write about. Why not art???

Eric Rhoads

Dear Segmation:
Please reread. I did not say magazines/art magazines are not the way to go. Though I make my living from them, I am starting MORE, not getting away from it. These are very viable tools for building your brand and selling artwork. I am merely saying that ALL advertising is wasted until you are ready in all the steps suggested.

Eric Rhoads


Perspective is a wonderful thing. Over time you see that nothing really matters other than your reputation. Deals come and go. Orders come and go but the clients you burn will never do business with you again and if you advise them to do things that you know are not good for them you deserve to not get business again. Ive made my share of mistakes but there is a big difference between mistaken problems vs knowing youre being deceptive. -Eric

Danny Czekalinski

Eric you are so correct and it takes a pair to TELL a potential client this. I worked for a GM once that would never turn away dollars. A client would come up with an idea you KNEW would not work and they would take the money. The integrity of your station is on the line. If you are just into "taking the business" eventually your reputation will suffer. Take the time to find something that will WORK for the client. Instead of getting that $2500 order and no repeat business you could put a little effort and honesty into your proposal and get a $50K annual down the road.

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