My parents are about to learn something about me they never knew. And I pray my children never read what I'm about to tell you.
I shudder at the thought of the danger of driving without any driving experience, a license, or driver's ed. Frankly, we're all lucky to be alive.
Today, as I put the final touches on my Marketing Boot Camp, which I'm presenting at our upcoming Plein Air Convention, I've been focusing on the importance of "driver's education" in marketing. Like me as a young teen behind the wheel of a very cool car, you'll have expectations that you may not be qualified to manage. Though you will want instant results, the reality is that success as a marketer cannot occur unless you have built a solid foundation.
Marketing is like gardening. If you plant and water seeds in hard clay, nothing will grow.
Yet if you till the soil and mix in some topsoil and nutrients, your garden will flourish.
Your foundation is critical. To prepare your soil as a marketer, we need to dig deep into your cranium to flush out counterproductive behavior, to help you reach far into your soul to understand what is most important in your life, and to create a life plan. All marketing is rooted in these basics. It's the critical step most marketing training leaves behind -- but it's so important that it will determine most of your future success. Not just as a marketer, but success in life.
How solid is your foundation? Do you know exactly where you are going? Do you know exactly how you will get there? Most marketing is all tactics -- running an ad or sending a press release. My plan is to use my tools to help you not only get in touch with the reasons behind your plan and give you crystal clarity, but to empower you with the tools to create a step-by-step life plan. When you're an artist, your marketing plan is the fuel of a life well lived. The income from your painting sales is the fuel for your joy ride.
I'm not a marketing guru, I don't want to set giant high expectations. I do have some experience I'd like to share. Marketing is hard work. Most people are not willing to do it, but those who follow the program I lay out should be able to significantly improve their sales within one year. If they stick with it, they can sell more than they ever imagined possible.
Register online at www.pleinairconvention.com, or call 561-655-8778.