Art Marketing Boot Camp™: Drawing a Line in the Sand as an Artist

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September 28, 2015

Comments

Daniel Brauer

I'm Danny Brauer. You can find me on Facebook. Tree of Life Danny Brauer art.
I just started being a full-time artist after a nasty divorce. I quit my career and started painting and drawing portraits of legends and icons. I've lived in tents "indawoodz". Taking my art to the beach to sell, I spent nights huddled behind buildings.
Much of my works have been stolen. The only way I can take it is as a back handed compliment.
After a few years, I somehow made it out of "indawoodz".
Check out my videos on You Tube;
Homeless artist living in the woods

Sergio Roffo

Great article Eric. Enjoyed reading it. It must've been very difficult to ask your friend to leave the cottage.
He probably will never steal again. You helped him out.

Bill Davidson

This is a great blog, because ALL JUDGMENT IS WRONG, I read comments on Facebook where people are critical of others ways, we have no right to judge, just be true to ourselves, personally I don't like to post too much on social media as I don't think people should or want to know about my personal life or everything I do and I know awesome artists with huge careers that are not even on FB . Working on skills is a huge priority for many artists, I can see how replacing your earnest artistic work you are meant to do when displaced by chasing,popularity and fame is probably not wise , but to sit in judgment of anyone's path is not a proper course .We each have our lines , we need to respect that each has a different path and a different line

Bernice Smith

I also agree that this applies to life, not just art! I was in advertising most of my career but got so tired of it and all the deadlines that go along with it that all I want to do is paint. In a group situation, I am great at marketing a show or pulling people into my art groups but as for myself, I lack interest in my own marketing. Sometimes I sell and sometimes not but finally I can do pretty much what I want and love it! I get offers to freelance or do promotion but my heart is not in it...I found what I am looking for. We are lucky to have this art bug.
Great article! Thanks Bernice

Ralph Grady James

I agree - thank you!

Carolyn Carradine

Wonderful blog and it applies to so much more than art. We're on our way driving across country painting as we go but mostly just having fun on our way to Maine. Yesterday we finally dragged our paints out of the car to paint a red bridge of Madison County. As we were painting a young man proposed to his beloved. They had carved their initials in the bridge in 2011 when they first met, he had come back and carved "Marry Me?" And then took her there We heard her screams when they walked in to find their initials. They saw Chris painting the bridge and offered to buy it. She still had tears in her eyes. He spent a bit more time finishing it as we talked to them and then gave it to them. They were over the moon. Sometimes a gift of the heart means more than the money he could have gotten for this painting

Catherine

Great thoughts - reminds me of type casting actors. It can be a very fine line to draw with much to consider in the drawing.

Dottie Leatherwood

Good questions and a great blog post. Just like creating art is not a one size fits all approach, neither is marketing and promotion. I would add to not be too quick to draw a line in the sand. Sometimes we cut off our nose to spite our face. :)

Georgia mansur

Integrity is always worth the cost.

Marian Fortunati

I think each of us needs to paint what fills our soul and challenges our abilities.
I admire the work of so many talented artist...-- all different styles and genres... There's room for all of us to grow and even shine...

Mitchell Neto

Your insights are always greatly appreciated! As those who know me understand, I am inspired by a great many of the wonderful things life has to offer. This, of course, makes it difficult for folks to identify my art with a particular genre since I am enamored with all classic forms of art. I know this is not good for establishing my "brand" which now is primarily landscape. Do you think it is possible that by producing a wide range of work i.e. landscape, seascape, figurative, architecture etc. I might establish a brand that is more "diverse". My passion is not to be confined by expectations - I want to surprise my viewers at every show with something new and different. So I climb the mountain to ask my favorite Guru of marketing...Are there many classical, successful, artists who have taken this approach?

John Caggiano

Good advice and a good read, Eric. Certainly, a good follow up to the "Celebrity" blog. And Charlie, I'll take your red barn anyday...Even if it is sienna.

Tina Steele Lindsey

Excellent, excellent article.

Louise Treacy

Lots of food for thought there.
THANK YOU Eric.

Lori Putnam

This is great advise for certain. I have long admired artists who chose what to paint and then it sold anyway. I am doing my best to follow in their footsteps. Very early in my career, you know that flat-broke-outta-luck period, I had a gallery want several of basically the same painting. I left that gallery. It was important to be true to myself. My marketing savvy has always been better used in someone else's project. It's difficult to market ME. Thankfully others have helped me do it. But it is still difficult. Now Charlie Hunter? I could market HIM all day long!

Linda Eades Blackburn

Well said Eric. To thine on self be true.... If you need to paint those red barns in order to buy the supplies that will allow you to paint what you want, then do that in good conscience. But the important thing is to work toward doing what makes you grow as an artist and a person.

Lori woodward

Good post Eric. Much food for thought.

Lori Landis

Some of the decisions that I made were not in the sand so to speak but literally physically not able to it right. So I didn't do landscapes because they wouldn't have a correct perspective. There is also a sense of artists using less quality materials thinking why spend the money, no one will know but in the long run You do know. Collectors pay good money and need to feel they are getting a good material product. Lots of decisions come into play as an artist. I had a gallery want me to very similar abstracts but I'm trying to move forward. A friend paints the same all the time because of the money aspect. She is trying to live her life the best way she knows and so am I. We are all striving to be the creative artist, God wants us to be.

cindy wilbur

glad you touched on this eric. I know i do have boundaries or lines in the sand for most aspects of my personal life. I am a forgiving and non judgmental person (or try to be) i figure they are on their path.. however.. i may not want them on MY path. thus do not become in my inner circle. With Art, which is a huge part of my life , I too have lines i won't cross... a past gallery i was in.. i once heard the owner (as i was in the back unpacking some new work, say to someone who happened to be looking at my work... I heard him actually telling lies about things i never was in, and awards i never got..!!!!!!!!!!! Long story short.. i am not in that gallery anymore, nor is he in business either. he sold a ton for me too but i did not like that at all! I would rather have less sales than sales that involved untrue things..... thing was.. i did have awards and other things that he could have said.. but he never cared to really know the truth.. just what he thought would sell that painting, no thank you.. (also, i learned from a person who bought one of my paintings... wrote me later , after the gallery closed.. and called his painting a name i never named a painting.... my painting was Honfluer harbor....and HE renamed it something to do with portofino........ So glad to not be associated with that gallery any more.

John P. Weiss

Great advice. These days, there's a lot of competition. I believe artists who want to sell their work and get noticed must have a good website, leverage social media and work hard to brand and craft excellent work. Marketing is certainly important. Also, I admire artists who have the courage to grow and even lose sales but stay true to their artistic souls.

Charlie Hunter

If someone needs a little red barn painted, I'm happy to oblige*. Great post, Eric!


*except it may not turn out red.

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