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December 21, 2011


dennis gwiazdon

Well stated, Eric. Our industry needs to stop wasting so much time and energy scrambling to make excuses for the inevitable. Instead, let's accept the fact that the consumer has control, NOT the research companies or the spin doctors who twist data into a "success story." Advertisers already know this and always follow the consumer. So should we. Broadcast radio needs to get smarter at what we do best - entertain, inform and educate - and use the incredible lead we have in this fight to our collective advantage.

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