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September 09, 2013

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Ronald T. Robinson

Most broadcasters are, I expect, secure in projecting the AM/FM bands will continue to be readily available in the dashboard.
With that as a given, however, the next reality will have to be addressed.
To my knowledge, radio (as an industry) refuses to consider the less-than-desirable attraction to audiences and advertisers as new media continue to exploit their opportunities.
Radio cannot offer a form of "preference play" to each individual audience member - another example, by the way, of how radio is NOT a one-to-one medium.
What radio could do, but only with a great deal more insight, undertstasnding and implementation is become more of an "Audio Experience". That is, an experience that commands listenership for all that it (potentially) provides.
As we operate today, radio is replete with so many "tune-out factors" that, were they to be stacked up as a list, would be considered as an embarrassing litany of faults and foibles that no professional would be expected to demonstrate.
What's worse, and this has been the case for decades, radio still refuses to admit to these foibles, never mind pulling out all stops to correct them.
Audiences will appreciate and even marry-up with an experience that is both useful and satisfying.
Right now, we are hardly a cheap date in the back of the car.

Ryan Oler

Hello Eric,

Some interesting information in the Tesla article. Some things I have bouncing around in my head.......

When will we be able to send our station logos or graphics to the new dash appliances? ( I dare not call them radios...)
Do you think at some point, there will be enough Big Data coming from our Dash Appliances, that we can gather TSL from our individual listeners? Perhaps tying in GPS locations to see listeners local and around the world?

I am envisioning the next, better, version of what Mobil Track could have been. Instead of being in fixed locations and reading the radio carrier as the car drives by, the cars DA could be sending us the data in real time.

I wonder what that information is worth to our PDs and our advertisers???

Ryan Oler
Flagstaff, AZ
www.Country935.com

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