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Eric Rhoads was recently interviewd on a podcast about radio called RadioStuff.
You can hear it here:http://radiostuff.podomatic.com/entry/2014-01-16T21_25_31-08_00
Posted at 12:29 PM | Permalink
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There are only a handful of guys who are in the position and have the audience as does Eric to make these calls for a newer kind of excellence in radio to be developed and applied.
However, and I expect he will accept this, an exuberant, company-front charge at risk-taking might be just over the threshold of what any owner could handle.
Further, although pure excitement is what created rock 'n' roll radio originally - only to be further fueled by The British Invasion, the environment is so much more fractionalized today.
Indeed, a transformation is utterly required, but it will have to be with a set of strategies with which owners and managers will have some confidence - at least enough to make the attempt.
Music radio, in my view, is on a path of becoming the media equivalent of Detroit. That is, unless drastic measures are taken - very, very soon.
By all means, Eric, do carry on. Just be sure your emotional Kevlar is in tip-top condition. There is going to be a lot of incoming grit, spit, spite and vitriol.
Ronald T. Robinson |
January 17, 2014 at 01:33 PM
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