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August 14, 2014

Comments

Robin Solis

It's got nothing to do with Radio. It's a bean counting thing. Disney is a large company and when the radio properties start to lose money, they are chopped.

Bob Hart

If you have a good product - people will consume it. If your product is just like everyone else's you split the
pie and you have a problem sustaining the cost. Radio owners need to think independently and out of the box
on a per-market basis. The old days of "ascertainment' and dedicated percentages of various kinds of programming produced the winners of the industry who took their franchise seriously. For those looking for
license to print money - it is dead. Too many presses out there now. To those who understand the opportunity
and embrace the creative energy that can happen - you will have a blast - and the success fill flow naturally.
But if you measure your success by whether your friends in other radio markets think you are 'cool' you're probably dead. If you measure your success by the involvement of your staff, community and advertisers
in producing results for your community / market - you have a huge chance to drive through the 'hole in the line' that all the others don't see. That's life too. Radio people who are so caught in their ego that they fail to
realize they are nothing without their audience and their advertisers will have a lonely death.

David Bannerman

Seriously.. you think a national spin/promo campaign is going to re-energize Radio. Not a chance. It will be a total WASTE of money. AM Radio was left on the side of the road decades ago by corporate suits (certainly not broadcasters) obsessed with mega profits and saving their way to record profits by cutting LOCAL content. And lets face it, why are they programming music on the AM band anyway. This really isn't complicated. How much LOCAL content have you ever heard on Disney Radio? Uhh, that would be correct, Zero. If you're going to create a mini-van friendly MUSIC and family-safe generic national format, it doesn't take a genius to realize that AM radio is NOT the platform to do it on. Disney owns 23 AM's and 1 FM. Disney should have sold these stations long ago, period. This is hardly a sunset moment for radio. It's nothing more than a strategic move by a company who have never been, are NOT local content creators, and never will be.

KEVIN FENNESSY

Eric I agree with your sentiments about the dawning Radio PR nightmare; however, within the industry, the business model if you will of placing a pre-teen targeted format onto AM, and having owned and operated AM radio stations, did not seem plausible In the long run.I hope that a major media player, will see an opportunity to enter Radio with major dial locations and signal coverage in markets like New York and Philadelphia, great regional signals like the former WTAE, Pittsburgh and the former WPLO in Atlanta.The AM dial is overrun with foreign language, religious, and brokered time radio stations...whose business models don't include an AUDIENCE.

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