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July 28, 2015


Dustin Hilton

Did total cume go up in PPM markets? That's the only answer that matters.
Telos claimed PPM reads were being missed. They claim their box solved that. If so, there would be more reads after, than before.
That simple. Same goes for the enhanced PPM change that Nielsen rolled out, after the fear mongering by Telos.

Panama Jack

Wow, zero comments on this. I can smell the vibrancy of the Radio industry.

If I were programming a station right about now, I sure as HELL would have one of these boxes in the chain. Just like in the old days with audio processing that made you loud on the dial, nowadays you've got to be loud to what really matters and that's those PPM's!

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