Is it possible that NPR, National Public Radio can help you sell more radio time? Well, in this case, yes. Yesterday NPR conducted an interview with author Warren Berger where he talks about the value of radio advertising.
May I suggest you listen to the broadcast (about 2 minutes) and then consider forwarding it to all your clients, with a simple... "Here is a little story on NPR which says a lot about how you can increase your business using radio."
Then provide this link:
http://www.npr.org/templates/story/story.php?storyId=103582527
Best,
Eric Rhoads,
Radio Ink
PS: We're at close to 7,000 radio stations running our Radio Recession Rescue spots to help car dealers.
The business loans seem to be essential for people, which would like to ground their organization. By the way, that is easy to receive a term loan.
Posted by: ARLENEMURPHY | August 22, 2010 at 10:25 PM
I retract (from my above) attributing a comment to David Rehr that he didn't make... "comparing the great awareness TV has made on the public for their HD while asking, did radio do the same for their HD?" That was an observation of the feeling at the convention as reported by a attendee. My feeling about the power of radio remains that Radio is Powerful and if the public thought, for a minute they might lose radio, they would certainly react for radio ! Sorry David Rehr.
Posted by: Jim Champlin | April 29, 2009 at 06:58 PM
I truly appreciate information like this supporting radio. I will be sending it to all of my clients. It is hard for them to argue with someone like Warren Berger.
Thank you!
Posted by: Julie DeBoer | April 29, 2009 at 05:04 PM