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February 08, 2010


Michael Dalfonzo

I remember the morning Y-100 signed on. Miami radio was never the same. Heftel, Gene Milner (WSHE) and others were broadcasters who loved the business and loved to win. They treated their people well and demanded a lot and we gladly gave it to them. We wanted to win as much as they did. When I was doing mornings on WSHE at about the same time, Gene Milner came into the control room almost every morning to say hi and comment on the show. It's too bad people like Milner and Heftel are no longer around. Radio would be in a much different place if they were.

Jim Spangenberg

Imagine the Wall Street bean counters reaction to Cecil's plan.

Mike Callaghan

That sounds like when Wally Clark led KIIS-FM in Los Angeles. Billboards, bus benches, bus sides, TV Ads everywhere. We gave away a Porsche a week, and finally a Porsche Turbo Carrera with $ 50,000 in the glove box.
No one else came close.; KIIS was and is still an icon. Rick Dees and Wally made it the mose money-making station in the country.

Fred Francis

I am an engineer who has been around radio a long time and has seen what works and what doesn't. The stations that dominate the market always promote themselves well and have "LIVE" talent. Automation systems have simultaneously been both the biggest help and the biggest hurt to radio.

Chuck Lontine

Amen brother Eric...Amen indeed. For years, many of us played by these rules for a very simple reason. It worked.

For whatever reason, that winning formula has been lost within many of the current operators for various reasons (all of which you cover in your blog everyday).

I few years back, I brokered a $20mm plus radio sale to a media company funded to the teeth. At close, I asked its CEO what its plans were. His response, was to plug in the multi-million dollar asset into a T1 delivered automated format that had no ratings in any of the markets it was used. I almost threw up.

Today, that station is selling for less than a third of that initial value.

There should be a book about "Cecil's Rules" handed out with every purchase of a radio station or group.

Localism, research, promotions & big talent both on and off the air.

Its a real simple matrix.

Bill Graff

when heftel hired aku in the honolulu market, he also revolutionized Hawaiian radio...those two guys changed island radio forever... Mr. Heftel took KGMB to a whole new level!


Amen, about Promotional guts. We don't practice what we preach and when we do we do a lousy job. Mr Heftel is and will be a rare breed.

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