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November 11, 2010

Comments

Horne35Stacy

I guess that to get the mortgage loans from banks you ought to have a good motivation. However, one time I have received a commercial loan, because I was willing to buy a building.

Kevin Webb

Bravo to Eric for standing up to admit publicly that which we've all been guilty of at one time or another and that is "I was wrong". Hard enough to do in private, even harder to do when such a passionate case was made.

I read and agreed with his first post on this subject based on what I'd read and heard and what he'd said as well. Made sense at the time. But I too sensed that even though it didn't pass the smell test it may in fact be necessary to accept the deal to prevent the government dictating the terms of the deal. Congress can be a very cranky and dangerous bear to deal with especially when there are powers and/or actions behind the scenes that cannot be fathomed on the surface. I had a small taste of this when I was trying to get a powerful and useful tool into the hands of the National Weather Service on behalf of the blind and sight impaired that would also benefit everyone else. Forget the sale, I just wanted to see the NWS have the best tools for the greater good however it got done in the end. Because of power struggles, "real" politics, infighting, etc. the feature never happened and never will.

I believe it is time the public should know more about the Copyright Royalty Board. How is it 3 "judges" arrived at the unreasonable streaming rates that effectively stalled that business model from moving forward in a meaningful manner? What are their qualifications to set those rates? Journalists should be asking these questions, investigate their process out in the open and publicize the results. (I think the electronic media will now be *very* reluctant to bite the hand that can slap them back hard.) What DO you know about them and why do they have such broad and sweeping power? Who do they answer to?

Eric states "The CRB has a history of unreasonable rates and erratic behavior." This sounds like a clue is being telegraphed to us and someone should follow through even if behind the scenes.

"Unreasonable rates"? The record industry was willing to apparently shoot themselves in the foot or stand by and let it happen? Doesn't make sense. Maybe a bad business decision, but still. "Erratic behavior"? Again with such strong power in their hands we cannot afford to have them acting like drunken sailors throwing darts at a dart board to decide the fate of billions of potential dollars to be realized from online business for radio and everyone else.

I'm sure there's much more than this part of the big picture but I'll bet it's a strong undercurrent of that which is not right. Personally I believe the NAB cannot "out" the CRB because of the very power and/or influence they wield. No, something really does not smell right.

Overall, radio *must* be a much stronger force online as that is where the future of broadcasting lies. We will probably realize later with 20/20 hindsight that, all things considered, this deal may have been the lesser of two evils for the necessary advancement of radio technology merging with online media. "Get busy living or get busy dying."

And to the "Anonymous" poster, shame on you. Spew and run huh? Freedom of speech is wonderful. Freedom to hate is easier when you can do it anonymously.

Charlie Ferguson, General Manager, Northern Broadcast Inc.

Let me state, again, the NAB can no longer represent me or my company in any political or financial dealings. Let me remind all who read this that the compromise of basic principles for political expediency has another name - it's called "a sellout." Take the 1% - so it doesn't become 8% rings hollow, since MusicFirst bailed on the negotiations as soon as the NAB laid down their "Term Sheet." The NAB Board got four-flushed - and by now, they should know it!

anonymous

Eric - It looks like the NAB and Struble have you under interrogation. You are really nothing but a pin-cushion for HD Radio. You are a jellyfish with no backbone that speaks to the mighty dollar. You and the rest of the lousy Jews, along with Struble and the NAB Board, should go home and play with your little Mighty Red HD radios. Boo Hoo, I want my little HD radio - LMFAO!!!

Eric Rhoads

I believe it is much higher.

Eric Rhoads

This could be the case Greg, but at this stage the battle would result in 8% if this isnt settled. You do need to hear the back story.

Greg Jablonski

I have been firmly opposed to the PRA and the NAB's position, and Eric, I'm sorry, but you haven't changed my mind. There is something, however, that might. I understand that the RIAA needs to establish a 1% or greater royalty in order to be a party to international agreements that will bring in quite a bit of money from the rest of the world. In other words, our 1% has INCREDIBLE value to the RIAA. If streaming royalties were INCLUDED in the 1%, much the way ASCAP and BMI include streaming in their royalties, my head just might be turned. My guess is the RIAA is too greedy to consider anything like that. The "reduced" streaming royalties in the NAB term sheet are ridiculous and not worth a second look. Every 100 AQH listeners would cost stations approximately $15K annually on top of the 1% over-the-air royalty based on 10 songs per hour and the initial term sheet rate, which is scheduled to go up faster than medical insurance premiums. No thanks. For those to whom it is available, spoken-word is a far better option. No RIAA, ASCAP, BMI, or SESAC royalties -- over-the-air or on-line!

Patrick R. Pfeiffer

I do appreciate the dialogue Eric. You couldn't remember but in the 1980's I sent you some stuff re/O.E.S. you published.

But the anger out here and feelings that "our organization" was the first to blink in a game of chicken is real, and visceral.

You may have misunderstood my first question.

What is XM/Sirius paying, or being demanded to pay in PRA?

Or are you saying, same as local free radio? 1% or less?

Eric Rhoads

Im going to attempt to answer....

Question #1: How much does; or is it being proposed, Satellite
radio-which provides absolutely no local content and is almost totally
dependent on music; pay in comparable PRA fees?


Answer: 1% or less. Go to NAB site and click on term sheet. They have a sliding scale proposal of under 1% based on certain actions. Also different scale for market sizes.

Question #2: How much does the recording industry owe radio
broadcasters for high volumes of free airplay; GIVEN FOR FREE TO THE END
CONSUMER; that stimulates music sales, concert ticket sales and
merchandise sales?

Radio airplay is so obviously key to music sales, they used to bribe
broadcasters to play it-remember payola and plugola?

You PAY to see a movie that uses music. You PAY to see a concert.
Radio stations do NOT charge consumers to listen to the music being
played.

How about the legal argument that the benefit from radio airplay to the
recording industry is so vast, as to obviate any financial compensation?


Answer: If this deal goes thru MusicFirst is saying that they originally wanted 8% but will settle for 1% and consider the other 7% in the promotional value we bring to the table.
Regarding the getting paid part of the argument... I cant answer other than the others are not using public airwaves...thus this is where Congress gets involved. We are a service to the public too.


Question #3: Most local stations integrate a high amount of non-music,
local information content into their day along with music. They are not
totally music dependent. How is that factored?

Answer: Monitoring services record every actual song played. Not sure how deep this goes in terms of smaller markets if at all.

Question #4: In addition to the money, which is insulting enough; what
kind of time-consuming, burdensome reporting methods will be involved
that are a hidden cost to broadcasters and will disproportionately
affect small broadcasters?

Answer:Been addressed in the negotiations and they have kept this to a minimum and much less than the current streaming rules.

Question #5: Say I play Classic Country or Gold Standards. How are
these Performance Fees going to be paid to performers who are dead?


Answer: There are TWO copyright holders in most cases. The label which releases the song and the performer. The performers heirs are entitled to rights for a certain number of years beyond death. (I think its 75 but Im not entirely sure.)


Good questions. Maybe someone at NAB will chime in.

Patrick R. Pfeiffer

First off, pardon my prior typos.

Question #1: How much does; or is it being proposed, Satellite radio-which provides absolutely no local content and is almost totally dependent on music; pay in comparable PRA fees?

Question #2: How much does the recording industry owe radio broadcasters for high volumes of free airplay; GIVEN FOR FREE TO THE END CONSUMER; that stimulates music sales, concert ticket sales and merchandise sales?

Radio airplay is so obviously key to music sales, they used to bribe broadcasters to play it-remember payola and plugola?

You PAY to see a movie that uses music. You PAY to see a concert. Radio stations do NOT charge consumers to listen to the music being played.

How about the legal argument that the benefit from radio airplay to the recording industry is so vast, as to obviate any financial compensation?

Question #3: Most local stations integrate a high amount of non-music, local information content into their day along with music. They are not totally music dependent. How is that factored?

Question #4: In addition to the money, which is insulting enough; what kind of time-consuming, burdensome reporting methods will be involved that are a hidden cost to broadcasters and will disproportionately affect small broadcasters?

Question #5: Say I play Classic Country or Gold Standards. How are these Performance Fees going to be paid to performers who are dead?

Eric Rhoads

Patrick

I see your logic. But lets change the game for sake of discussion....

Lets say that you are a photographer and you hold the copyright to the works you have published. Lets say you publish his photos anyway. He has a LEGAL right to collect money from you. Even if youve been doing it all along.

At issue here is that the musicians are the copyright holders. If a movie company uses their music they legally have to pay unless the fee is waved. This is the issue here. The labels before never tried to collect this probably because they were flush with cash, but when things got bad they saw a hole in their bucket and remembered that others pay copyright fees, why not radio. Congress pretty much has to support copyright law and my guess is that most in Congress will support copyright law, even to an industry that never before had to pay it.


We can tell them to eat rocks all we want but at the end of the day its not THEM we are dealing with, its Congress, and at this stage Congress is saying negotiate or else we set the rate, and if we set the rate it must go thru the CRB, and we dont want that because they already set the rate on streaming, which is outrageous and not taking anyones ability to succeed financially into consideration.


All of your arguments were valid but its beyond that now. We either try to get a reasonable deal done now and lock down the rate for eternity, or we pay a much bigger fee which is always subject to growth. Though you may feel it is inconsievabvle, its in fact exactly where things are. Yes, its too bad it got to this and NO BROADCASTER wants it, but they know if they dont take this, its going to be really ugly.

Patrick R. Pfeiffer

I need someone to explain to me how Group (a) can unilaterlly declare that Group (b) owes them money; that was never agreed to;

nor ever deemed to be owed by Group (a) at any time in prior history;

and somehow Group (b) has no recourse to tell Group (a) to go pound sand?

Eric, if I declare that I've decided you owe me $20; would you negotiate with me, or tell me to go to hell?

Would you say, "well I won't pay $20 but how about $2 for a cup of coffee?"

It's ludicrous.

It's inconceivablbe this unilateral declaration could ahve any legal traction.

Common sense dictates that Broadcasters have to have some legal avenue to tell these bastards to go to hell.

Joe Schwartz, President/CEO, Cherry Creek Radio

Eric, it took a lot of guts to re-consider your position on the NAB's recent actions regarding the highly controversial PRA issue. I think you hit the nail on the head by bringing to light the NAB's burden of keeping the negotiations confidential, and not being able to share them with all of the NAB's constituents. As a newly elected NAB board member, I have had the opportunity to have frank discussions with the negotiating party as well as many board members. I can tell you that, prior to joining the board, I couldn't conceive of a situation where I would agree to pay any kind of performance tax to recording artists. I, too, subscribe to the notion that the airplay received by the artists more than makes up for any monetary compensation they would receive. It's a known fact that radio station airplay sells records and will continue to do so for many years to come. As a matter of fact, if you happened to catch the CMA awards the other night, just about every single winner thanked all of the radio stations that play their music. In any event, armed with the real facts as well as the behind the scenes issues, I was able to make a much more informed decision than I would of. In fact, I would be happy to discuss the issue with anyone who would care to discuss it with me. I encourage all interested parties to contact any of the NAB board members to have a frank, honest discussion of the facts and circumstances surrounding this very volatile issue.

Eric Rhoads

Dan

You may be right and may be forced to make a decision to a spoken word format. But that $200 a month would have ended up at 8x that amount, but the labels are forgoing 7% more because they consider the promotional value radio offers.

This thing has played out so far, and I dont think there is any broadcaster who wants to pay even 1% but if Congress were to mandate 8% we would have no other option but to do so by law. The 1% looks pretty good in that case, and things will go that way if this is not settled.

Dan Keating

Eric,

I took guts to do what you did. But in looking at the term sheet even for a small market station like mine it could cost another $200+ a month. Put that on top of ASCAP/BMI/SESAC fees and it makes music a rather pricey venture. Radio didn't give away the music on-line which has caused a lot if not most of the problems for artists in record sales. There are no government bail out plans for radio so why do we need to bail out the artists. Radio played a large role in making them famous and now we get thanked by having to pay even more to get to air their music. I am not an NAB member so I can't speak of what they have or haven't done. I just know the bottom line says we can't pay anymore to play music.

Eric Rhoads

Patrick:

I thought EXACTLY the same thing. Unfortunately, what youre saying is not true. I thought the new Republican majority would favor the NAB position but that was all hype from the previous NAB administration. The reality, I learned is that the republicans are not on the side of stonewalling this legislation and are ALSO saying this needs to be settled and if we continue to take the no negotiation policy, radio will end up with 8% fees and will be at the whims of the CRB, which means it could be higher than 8%. Though I wish it had not gotten to this point, it did and now, any tactic other than negotiation would end up backfiring. There is a time to let go and negotiate. This is that time.

As you know I was a diehard against this, and there are things I learned which cannot be repeated, which make me believe without any doubt, that this is our best option going forward.

Patrick R. Pfeiffer

So you're saying, if a big enough gang surrounds you and demands your wallet; offer them your cash instead of putting up a fight and hope to keep your credit cards.

These royalties have never been a part of either radio's or the recording labels/artists business models before.

Why should we accept the premise that they should be-just because the other guys want our money and evidently have more political clout?

The new Republican Majority is likely to be more empathetic to our views.

It's time to stay firm on prinicpal and put up a fight. The street thugs don't get my money.

SMS

Eric - you look like someone under interrogation! LOL!

State Rep. Jim Condon, VT Assoc. of Broadcasters

Dear Eric,

I admire the guts you've showed by publicly changing your mind on this issue. I agree this is our best option and also agree that it will likely be decided in "backchannel" discussions. Thanks for the cajones!

SMS

"Eric, Thank you so much for writing this. I am so moved by your passion to get the story right and report it."

God, I am so sick of you NAB/iBiquity ass-kissers, I could just vomit! This whole thing, just like the Mighty Red Farce, was set up from the begining! Jesus Christ, people, get a life!

BTW - "I'm no fan of HD Radio, but..." LOL!

Christopher Miller

Eric
Thank you for taking the time for posting your comments.
It is too bad for radio station owners that our NAB was not able work with the record labels as partners to help in some way correct the HUGE mistake the record labels made in letting people download individual songs for pennies that ended up killing thier business model. Radio stations are the number one advertising outlet for record labels and instead of helping stations to be successfull all the record labels will end up doing will be to put music formated radio stations out of business.
It would be nice if music formated radio stations could opt out of the royalty payment option that the radio stations would have to pay for having their program directors pick the songs to be played and instead the radio stations could price their air time to the record labels at marketplace rates and see how much the record labels would be willing to pay in order to get their music advertised to the consumers/radio station listeners.

John R. Beck, Jr.

Eric, Thank you so much for writing this. I am so moved by your passion to get the story right and report it even though it contradicts your previous viewpoint. It had to be hard to publish this but it is with sincere appreciation that I thank you for doing so.

John Beck, Emmis Radio-St. Louis & NAB Board Member

Dave Scott

1. Eric, I'm proud of you for digging.
2. When getting "the rest of the story" led you to change your mind, I'm proud that you did change your mind...and said so publicly.
3. On FM radios in mobile phones, the laws of physics demand an antenna for FM, which can't be built into the phones. That means earbuds. That will diminish the "value" of FM chips in cell phones, at least for casual listening. People are used to speakers for ring tones and holding the thing to their ear for phone calls. They will expect the same to listen to radio news and weather and ball games.
4. RIAA claims the purpose of a PRA is to get performance money to "starving artists". If Congress acts, it should mandate the percentage that must actually go to artists by requiring that LITTLE OR NONE can go to overhead and administration. Record companies get overhead money from store and download sales, publishing and other sources. They already have admin to share the wealth.

Matt Hackett, CEO, ARIA Inc.

Thanks Eric. I think this took some real guts. As you know, I've been bashing on for years about the need to get these issues properly sorted out, including the inevitability of a performance royalty, based on my experiences in international radio markets and the way music sales have changed; (interested parties can check out our article on this issue from May 2009 here: https://connect.aria-radio.com/?q=node/518 ). The thin line called a 'traditional radio' that is dividing us from all other types of streaming media is getting thinner every day - we had better be prepared - and working closely with record companies who have a vested interest in our success will be vital.

Daniel P Mitchell

In the militay we called this a retrograde movement. Faced with a superior force; better to retreat in a controlled manner rather than have a rout. I guess Eric discovered better political power. What is it, the mother's milk of politics: MONEY. Oh well, radio is the step child in media and we just have to realize it. Congress goes with the money and we do not have it.

Dan Halyburton

ERIC

It says a lot about a person when they take a strong stand and then upon reflection decide a new course of action is warranted. I am glad you took the time to understand the NAB position. Having set across the table from the RIAA in negotiations and having participated in 2 copyright royalty hearings on behalf of broadcasters, I can tell you that the copyright "deck" is stacked against radio. I have always found the current NAB position to be the best position for radio in the midst of a very complex political environment. Thanks for taking the time to see that and share your thinking with everyone.

SMS

"I'm not a fan of HD Radio, but..."

Yup, there is no way Bob "The Fraud" Struble will get HD Radio mandated into cell phones; the CTIA, CEA, Congress, and musicFirst have all rejected that idea. At first, I thought that Bob may have given you a piece of iBiquity equity that changed your mind. I don't trust anything you print, Eric. Like Struble and the NAB you all have dishonest, alterior motives. You have zero credibility and I can't believe that someone with your lack of maturity is the editor of a major radio publication. Sold out of the new Mighty Reds yet, Eric? LOL!

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