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May 10, 2011



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Cheap North Face

let's join our hands together to stop this kind of wrong doings. It may risk lives in the future if we just let them continue.


Radio lost it a long time ago. I grew up on Classic Rock in the late 60's to early 70's, with stations in the DC area like WEAM, WPGC, and WINX. Great music, engaging DJs, and real "local" radio. Nothing like Classic Rock on AM radio! WABC has their Saturday Night Oldies! Take a hint, radio.

Joel Graham

I have one teenager and one tweenager. I watch them carefully when it comes to the types of audio content they consume and how they consume it. While terrestrial radio and internet "radio" are part of that equation, they much prefer to listen to their favorite music as well as discover new music through...YouTube.

It's the ultimate in "customizable" audio. In fact, they often don't wait until the song is finished before they're on to the next suggested video that catches their eye in the right hand column of the page. They thrive on the ability to choose what they listen to next - a feature that radio and internet "radio" does not have. You can't get any more targeted than that.

Perhaps the biggest threat to the future of "radio" is something that doesn't resemble radio at all.

Gregory (HDRadioFarce)

Pandora is radio, and a hell of a lot better. No wonder, iheartradio is finally coming out with its own version. Instead of investing millions in the HD Radio scam, radio should have done "Pandora" a long time ago. Pandora is quickly taking over, and taking off like a rocket. Bob Struble and iBiquity duped the whole radio industry.

Take a lok at this Google Trends graph:


Eric Rhoads

Mark is right. They are courting and getting them because they are grabbing radio listeners. My point (intended) is when broadcasters think they can compete as a music service they will loose. Radios strengths are local and entertainment. BUT they can also be weaknesses to those who  do them badly or PRETEND to do them (voicetracking etal). Radio is handing a lot of audience away but it does not need to do so. Though much cannot be prevented much can. Sadly radio will not react until its too late.

Mark Ramsey

Sigh. This is wrong. "Radio" is not what Radio is - it's how radio is used.

And "being radio" does not mean being identical to radio.

Pandora is courting YOUR advertisers broadcasters. Hello!



Right now I'm listening to BBC Radio 3 streaming from London. I have a good friend who listens to BBC Radio 6. I listen to the Australian ABC and listener-supported SOMA-FM over the Internet as well.

Why anyone would put up with the crap served up by American terrestrial radio completely baffles me.

Ron Rivlin

It doesn't matter what we think it's called. To anyone under 30, Pandora IS radio. Case in point: While at the gym recently, the 20-something trainer asked me what I do for a living. I told him I was in the radio business. He said, "Radio? You mean like Pandora?" True story.

Eric Rhoads

Bravo for the push for programing centric content Barry. Its a giant issue and one, which will eventually lead to the dilution on audiences. At that point they will be much harder to get back.

Eric Rhoads

Bob: First, let me reiterate that I love Pandora and it may be an evolution of how we listen to music, but my point is that radios strength is its entertainment and localism. There are clearly abuses at some stations. The assumption is that that people listen only for music. Some do. Others want to feel connected to their community, to an individual (personality) and to what is happening in their community. In spite of these abuses radio does not appear to be loosing market share, in fact it has gone up 1% since the 1970s and has not deteriorated statistically at all in spite of all the wonderful new media offerings. That does not mean radio should get overly confident. They must be aware of these offers, compete in every way and not get lazy or, as I said, they may awaken to find the audiences have left them. My primary point is that radio stations pretending to be juke boxes alone probably cannot compete with something like Pandora, who can do it in a commerical free environment. So they should perhaps rely on what they do well. AND I dont disagree about the spot loads on some stations. Regarding the repetition issue, its been a lifelong battle over what people say they want and what they actually do. They say they dont want repetition yet the stations with the highest ratings typically have the tightest repetition. Odd, huh. I think what people are really saying is dont repeat the songs I dont like but you can play my favorite songs all you want.

Good comment, Thanks.


Pandora is the evolution of radio, radio as it exists now is dieing and close to dead. People do not want 15 mins of commercials an hour when they get 1 min on Pandora, you can't call terestial radio targeted, the play top 20 over and over or classic rock, pandora is targeted. The only thing pandora is not is people interrupting the music every once in awhile with unimportant stuff to say

Barry Berman

Pandora is radio. Anything that fIghts for share of ear, in a matter of speaking is radio. It is a far competitor to traditional broadcasters as it makes a valid bid for both audience and advertiser.
It may not offer local personalities. And if the audience decides that that is the determining factor, so be it.
One might argue that it's music programming is hyper local in as much as it's not programming for the larger community it's programming just for you.
And if it can deliver ads based on one's tastes, it can easily deliver content.
Let's not split hairs on definitions but get back to competing with content is lead more by programming art than accountants' knives.


Eric you are DEAD on. I also like Pandora. I like it when I'm tired of my iPod. I always thought Pandora was for people too lazy or not smart enough to update their iPod. I rush to turn on the radio for three things: a) to learn something b) to laugh c) to be engaged.

Eric Rhoads

This is a very valid point. Much as been lost by cutting out the localism of many stations and the local talent. Thankfully not all stations have abandoned this strategy on music stations, though the trend is alarming. The great debate about national entertainment continues and I think if you were to ask Clear Channel they would tell you that their ratings in local markets meet or exceed those where local talent was replaced with someone like Ryan Seacrest, which of course makes it difficult to argue from a financial perspective. The proliferation of voice tracking, sameness, lacking localism is a huge concern and I agree that when consumers face the choice of a Pandora as a playlist service vs a semi-playlist with non-local/non-enertaining talent, it may be an obvious choice. The reality is that Pandora could easily implement a voice-tracking service, which would match what many stations are doing today. The only true protection for these stations is a return to truly being local and entertaining.

Lance Venta

Why did many radio stations go jockless in dayparts if research says listeners want more music and less filler?

The personalities that were considered appointment listening have been driven out of music radio to satellite, internet, or retirement. The industry built this mess by stripping the personality out of formats on a gradual basis and coaching listeners to want nothing more than a playlist service.

Now realizing that personality is what sets it apart is what is bringing News, Talk, and Sports to the FM dial. But they're still to timid to allow talent to become marquee personalities and appointment destinations like Stern did.

Anything that is taking time away from traditional radio listening is and should be considered a threat to radio be it SiriusXM, Pandora, or whatever is the next big thing.

Bob Augsburg

I agree. It's one of the reasons why WAY-FM began 5+ years ago investing heavily in talent. Great communicators are priceless.

Eric Rhoads

James we are looking forward to your role and speech at our pre-Convergence conference Radio Tech Summit (www.radioink.com/techsummit)

James Cridland

Dead right. And, further, Pandora is doing the 'radio' brand a disservice, as I said in February of this year...


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