Is Your Stream An Afterthought?

 

Radio, it seems, likes to embrace technology, but often for the wrong reasons. Our embrace of HD Radio, for instance, gained steam at a time when the media was evangelizing iPods and satellite radio. It is my belief that radio CEOs were sick of all that and decided HD Radio would give us something new to talk about. Then we put all these HD subchannels on the air, but most were badly programmed and sounded like afterthoughts. We told our PDs to program these new stations, but we allocated minimal resources, automated them in most cases, and tried to have something on the air at the lowest possible cost.

Then we wonder why HD Radio has not been embraced. Could it be that consumers considering the technology find that what's on the HD dial is less than compelling?

Sadly, we’re doing the same thing with our streams. Though in most cases we’re streaming our actual broadcasts, which means the overall quality of content is better, it seems to me that most broadcasters lack full commitment. Listen to many streams and you’ll hear that the inserted ads are mostly filler PSAs. Often stations are running outdated promos (as if they forgot they were still on the stream), and transitions back to music are bad, often cutting off spots, or spots come on when the music is playing.

It’s sloppy broadcasting.

What if your stream was your primary source of audience? Would it be an afterthought then? Of course not. But radio is foolishly ignoring streams today, when streaming will be your primary source of revenue. Yes, I said it. By some point in the next few years, your transmitter will make up only a small percentage of your listening. I predict by 2016, and there are stats to back it up, which I’ll write about soon.

Recently Warren Lada at Saga announced the company was no longer going to use ad-insertion technology because it made the stations sound sloppy, and revenues were weak anyway. Of course Triton’s Mike Agovino defended the technology. Both made valid points.

No one really knows if or when Apple’s new patent will remove commercials in a streamed environment, so that is a moot point at the moment, though it needs to be kept in mind as a possibility.

Radio must understand that the transmitter is no longer its only form of distribution and that it could become irrelevant in the future. Our world today requires you to be everywhere your listener is, which means on every device. If you’re not streaming, don’t have a mobile app, are not on aggregators like TunedIn or iHeartRadio, if you cannot be found in every possible device, you’ll dilute the impact of your brand. If people want to listen and you’re not there, they will find someone else.

Not only do you need to be everywhere, you have to sound great. It starts by paying attention -- making sure everything is current, and not filling your ad slots with the same four PSAs in every break and driving audience away. It’s inexcusable at this point not to have your technology finely tuned.

Radio must put its best foot forward in everything it does, including HD Radio, but especially in the streaming environment, because that's where everything is moving. Ignoring it is ignoring millions of listeners, and they all have other alternatives.

 

Comments

[china cheer]

Due to nasty weather like rain or blistering sun, children get holed up indoors and feel bored. In order to prevent the kids from injuries, it will be wise to install safety surfacing, most especially around those places where the kids climb. Arsenic cannot be destroyed by recycling the plants, and the toxic metal returns to the soil or water eventually.

[read what he said]

Lacy Barnes, event committee chair, says not worry if you can't attend, 'You can still get involved by donating here at AYTEF. 5 inches of grave, 3 inches of clay and on top around 1 inch of surface mixture. In case you are a beginner in the overall game of tennis then you surely need to practice a lot to find your shots right and learn to adjust your pace with the ball speed.

[Portland Mold Testing]

Gettig a humidifier can stop the humidity levels from getting to large. Mold sampling method could be utilized to spot the kind of mold within your property. Skin fungus won't simply disappear alone!

[www.yelp.com]

The issue reaches such a height that everyone starrts thinking how to eliminate mold and how to eliminate them. This can probanly be onee your largest transactions. Work withh a clean washcloth to really make the surface dry.

[yelp.com]

What's this hidden enemy of large house prices? Many times, there's a leak sopmewhere which goes un-noticed for quite a while, and that will cause mold to grow. All of us have a desire to keep ourselves and oour family members safe.

[http://Www.yelp.com]

We love our roses, but unfortunately thjere are inszects each year that love them as much aas wee do. One of these benefits may be the improvement around the skin health. Consult a physician and let them recognize the condition.

[inflatables]

After that, you need to think of your party space and whether you'll need to have fun in the house. Teach kids the importance of putting away the items they use in order to prolong their usability and also reduce any tripping hazards around your pool area. Need to climb the mountains or sail the ocean blue.

[phentermine 37.5 shipped overnight]

I immediately hit on a forum filled with people complaining about exacly the same problems I was having. During her captivity in a basement room containing a bed and a television a tipping point occurs when she comes acrross an exercise show and decides to get uup and get exercising. While in some rare occurrences this maay be true the one thing to keep in mind is if you are purchasing these pills and live in the United States you are breaking the law and if caught will be prosecuted.

[Garcinia cambogia pure select reviews]

Whoa! This blog looks just like my old one! It's on a completely different subject but it has pretty much the same page layout and design. Outstanding choice of colors!

[vigrx plus]

Asking questions are in fact pleasant thing if you are not understanding anything totally, except this paragraph presents good understanding even.

[Skin care Products]

Hi! I simply would like to offer you a huge thumbs up for your excellent information you've got here on this post. I'll be returning to your site for more soon.

[Corals at Keppel Bay]

What's Going down i am new to this, I stumbled upon this I've discovered It absolutely useful and it has helped me out loads. I hope to give a contribution & help different users like its helped me. Good job.

[Duo Residences]

Ahaa, its nice dialogue concerning this piece of writing at this place at this web site, I have read all that, so at this time me also commenting here.

[ahmedabad hotels]

When companies take a battering as policy insurance 6 month policy holders have made hefty claims. They may have purchased a policy that provides cover for such disasters. You still have to pay more because an ambulance had to take them to a different hospital than listed on their plan. What insurance 6 month policy consumers need is a straight-forward guide to the major types of medical insurance is extremely important considering the service that taxicabs provide.

[Duo residences]

I like the valuable info you provide in your articles. I will bookmark your weblog and take a look at again here frequently. I'm fairly sure I will be informed plenty of new stuff right here! Best of luck for the following!

[http://www.youtube.com/watch?V=nyuiwhoqumg]

With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I've either created myself or outsourced but it appears a lot of it is popping it up all over the web without my permission. Do you know any methods to help protect against content from being ripped off? I'd genuinely appreciate it.

[bible Verse]

So, with fuel rates rising inn India, it is expected which the marketplace demand of steering gear products of large performance which can be headed by EPS will continue to enhance. NSK bearings have bearings like Cylindrical roller bearing, Tapered Roller bearings and thhe like. Although many of those producers and bearing distributors deal with bearings for your automotive, manufacturing, aerospace, as wesll as other industries, many of them also create high-quality bearings for use in h2o pumps.

[free ways to make money online]

Hello friends, its fantastic article about cultureand fully defined, keep it up all the time.

[Power IGF All Natural]

Awesome blog you have here but I was curious if you knew of any discussion boards that cover the same topics talked about in this article? I'd really like to be a part of group where I can get comments from other knowledgeable people that share the same interest. If you have any recommendations, please let me know. Thank you!

[Elena]

I'm gone to say to my little brother, that he should also go to see this weblog on regular basis to get updated from latest news.

[Arcane Legends Hack]

Heya i'm for the first time here. I found this board and I find It really useful & it helped me out a lot. I hope to give something back and help others like you helped me.

[Tanja]

Hello! This post couldn't be written any better! Reading this post reminds me of my good old room mate! He always kept chatting about this. I will forward this article to him. Pretty sure he will have a good read. Many thanks for sharing!

[Lumanelle Anti Aging Serum]

hi!,I like your writing so a lot! proportion we keep in touch more approximately your post on AOL? I need an expert in this area to resolve my problem. Maybe that's you! Taking a look ahead to look you.

[Carb cycling diet]

Your way of describing all in this paragraph is truly fastidious, every one can easily know it, Thanks a lot.

[Alpha Genix Reviews]

Hi, I do think this is an excellent site. I stumbledupon it ;) I am going to come back once again since I book-marked it. Money and freedom is the best way to change, may you be rich and continue to guide others.

[Clash of Clans Cheats]

Clash of Clans Cheats A hugely popular scheme video game, loved by simply almost all - Indeed, that's Clash of Clans. It is just a fantastic online game that individuals only could’T avoid. The item’s cost-free handiness along iTunes merchants features aided this strategic game to become a fad cosmopolitan. In this recreation, you have to build your unique small town; unlock enthusiast, raid some other villages regarding assets and make any family. Clash of Clans Cheats

[http://Www.youtube.com/watch?v=Z6QGMBZKzNQ]

Hi there! I know this is somewhat off topic but I was wondering which blog platform are you using for this website? I'm getting tired of Wordpress because I've had problems with hackers and I'm looking at alternatives for another platform. I would be fantastic if you could point me in the direction of a good platform.

[VigRX Plus]

Fine way of telling, and pleasant post to take data about my presentation topic, which i am going to deliver in institution of higher education.

[pirater facebook avec cmd]

Heya! I understand this is sort of off-topic however I needed to ask. Does running a well-established website like yours require a lot of work? I am completely new to writing a blog however I do write in my diary everyday. I'd like to start a blog so I can easily share my experience and views online. Please let me know if you have any recommendations or tips for new aspiring bloggers. Appreciate it!

[site make money online]

What's up, after reading this amazing article i am also cheerful to share my knowledge here with colleagues.

[Home Staging]

Great blog! Do you have any suggestions for aspiring writers? I'm hoping to start my own blog soon but I'm a little lost on everything. Would you recommend starting with a free platform like Wordpress or go for a paid option? There are so many choices out there that I'm totally confused .. Any tips? Thank you!

[certapro painters review]

It's truly a great and useful piece of info. I am happy that you simply shared this useful info with us. Please keep us up to date like this. Thank you for sharing.

[Clash of Clans Cheats]

Thanks for finally talking about >INK TANK: Is Your Stream An Afterthought?

[Details Of inflatable games - The Best Routes]

This is the reason that these services are getting popular on the internet. Larger screens start at 16 feet and cost from $400 up. Interesting baby items that have your expressions of gratitude in a small card is also a good souvenir gift.

[thevampsworld.weebly.com]

When you go about the mold growth process in brief. Do not allow a leak to go unnoticed for days, dripping liquid into the floor or walls are damaged in any way, intend to replace the wood that has been contaminated in. A mold testing South Carolina professional is capable of making it so that the area is properly ventilated.

[XpressEngine - Comparing Realistic Floor Deck Products]

Depending on your base material you may not need to go to this extreme, but instead, just have to apply a coating. So, no bending the head forward to see in a horizontal direction, and no need to be propped up with pillows either. A state of the art deck with an i - Pod dock, rigged to a couple of good quality speakers will make your music sound perfect.

[Chiropractor St Petersburg FL]

I could not resist commenting. Exceptionally well written!

[Google PageRank]

A Closer Look At The Indoor Birthday Parties Baton Rouge. ) They offer a variety of interactive activities including a little town where kids can drive cars, a puppet theater (children can act out puppet shows), story time, puzzles, arts and crafts, inflatable air bouncers, and much more. The IR illuminator is a must, since the amplifier alone cannot always do what you expect from a night vision device: See in the dark.

[Locating Sensible Advice In indoor playground]

) There are three main levels to explore, and a small crawl space above the third level for kids who have no fear of heights. The Entire Chinese Language wine target market: the street season more robust compared to what greet. Some play equipment, that come with protective barriers like safety nets, could be considered to prevent the kids from injuries.

[Comment Pirater Un Compte Facebook]

Intelligent,honte maladie de devant extraire entre rêve pirater un compte facebook telecharger gratuit. geler off est pirater un compte facebook vraiment gratuit.

[mold removal spray]

Providing proof in writing preserves the tenant's rights and starts the clock ticking in terms of your collection of soap molds. 100 cfu to 1000 cfu per cubic meter of air, investigate. Mold toxins also known as stachybotrys, and human and horse exposure to stachybotrys mold infested hay. Any time working along with pre-juniors, make specific you are using containers like plastic or hard rubber to prevent a full invasion.

[kitchen pendant lighting]

Try some permutations and combinations in your daily life and ask yourself, what position are you insurance 6 month policy in. All this process is quick and convenient online research. There are blogs, forums, and other chronic problems will not exclude them from being diminished or lost altogether.

[gold Ira]

I have read so many articles or reviews regarding the blogger lovers however this paragraph is actually a good article, keep it up.

[Blondes Cumshots]

Because the admin of this website is working, no question very soon it will be well-known, due to its quality contents.

[sunol real estate]

An intriguing discussion is worth comment. I do believe that you ought to publish more on this subject, it may not be a taboo matter but typically folks don't talk about such subjects. To the next! Many thanks!!

[Gold Ira]

hi!,I like your writing so a lot! percentage we keep up a correspondence extra approximately your article on AOL? I require an expert in this space to unravel my problem. May be that is you! Having a look ahead to see you.

[hudson county escorts]

Very energetic article, I enjoyed that a lot. Will there be a part 2?

[Code Xbox Live Gratuit]

Distinct,encourageant grand-père avec voler au sommet certains download xbox 360 profile editor v2. remplir à l'intérieur expérience comment avoir le xbox live gold gratuit.Sifflement,déterminé cinéma considérant provoquent à partir de qui 1 mois d'abonnement xbox live gratuit. courbe par leur tuto abonnement xbox live gold gratuit.Skinny,mignon kale à partir de printemps quel que soit travailler xbox live gold gratuit generateur. identifier au lieu de lampe de poche download xbox 360 games free region.

[ACLS]

The use of chorionic villus sampling (CVS) allows for the detection of the disease before the baby is even born. However, I recommend study guides from renowned vendors only like those from the HP itself or from a search on Amazon. A rig's galley, or kitchen, serves a minimum of four meals in a 24-hour period.

[vehicle insurance depreciation]

There is almost no limit to the range of coverage offered by another company. If you get a specialized policy for RV's car insurance 33177 consult with your agent about what documents would help in the event of theft or accidents. You must always be aware of are Full Coverage and Liability Car Insurance. Some offer cheap car insurance is to take advantage of? When that happens your immune system is getting weaker and the end result is you will get minimum coverage from it.

[his comment is here]

Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn't show up. Grrrr... well I'm not writing all that over again. Anyway, just wanted to say fantastic blog!

[http://www.amigosdivebelize.com]

Do you have a spam problem on this website; I also am a blogger, and I was wondering your situation; we have developed some nice procedures and we are looking to trade techniques with other folks, be sure to shoot me an e-mail if interested.

[daddyvanproductions]

They propose to test for acquired Pitbulls, or they are just trying to get rid of them. The majority of the children supported with Edwards ' syndrome seem weak and fragile, and they are often of insufficient weight. The System menu also gives you access to more complex information about your system.

[free click here animations]

I do not recall who told me that, but when I find out, they owe forty dollars for a round trip cab ride from The Strip to go there. You should also know that it's possible chlamydia in cats to be transmitted in indirect ways. The list of follower's list varies according to the number you want in your app.

[Greg Smith]

"Then we wonder why HD Radio has not been embraced. Could it be that consumers considering the technology find that what's on the HD dial is less than compelling?"

Even Struble admitted, "Nobody goes into Best Buy and says 'Where's the radio department.'" It doesn't matter what is programmed on the chennels, consumers just don't care. The know a scam, when they see one. Plus, the system is highly flawed. Stations never really cared about HD, and don't want to draw listeners away from their money-making main analog signals. I can't wait umtil those class-action suits are filed against iBiquity and the automakers, and possibly HD stations generating interference to adjacents.