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July 29, 2013



Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

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Randy Jay

Thanks, Eric...those of us who didn't personally know Dave are very fortunate that there were so many who did and, like you gracefully do here, are sharing their stories.

David Pierce

Eric - Thanks for sharing from your heart. Your story is a great reminder that Kidd was a class act, an incredible role model for our industry and will be dearly missed.

Bryce Taylor

AMEN...and thanks for sharing Eric. I was at K96 (my 1st station) with Dave, what a great person. I spent 20+ years listening to and "trying" to compete. Our Family can't even imagine dallas radio with out him...

Buffalo Bob

I first met Kidd Kraddick at a DJ seminar hosted by Dan O'day in Dallas. This was back in 1988 and he was on the rise at the time. Even though the room was full of jocks, young and old, he made it a point to get to know everyone. I still have a pair of Eagle (KEGL) shoe laces he had given me. We lost a good one this weekend.

Win Patton

Wow! Great story about a couple of Great Broadcasters...Thank you Eric...


I never knew Kidd Kraddick, but I have met Eric Rhoads. This article is one more example of why Eric deserves the respect and success he enjoys.

Dennis Gwiazdon

Well said, Eric.

Fred Lundgren

Excellent article and written from the heart. We all share the loss of this great talent.


Herein lies the issue with radio these days: Most programmers would have just gone with convention and not put Kidd Kraddick on mornings. They would have said, "It just isn't done that way." Instead, Eric went with a hunch and was successful. But most programmers are too afraid of failure to go with what their hunch/gut says will be successful. They say the research says you can't do that, no one does it that way, you can't beat the big boys like that. Well, Kidd Kraddick proved that hunches still work and work well. Too bad most programmers just go with the tried and true; it's what's killing radio.

Wendy Edwards

Thank you for sharing your inspiration with us - and for showing there are people who will believe in our talents enough to plow through resistance.

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