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April 10, 2015


Neil Barry

The radio industry needs to expand and reevaluate it's product strategy if it is going to continue to be the top choice for audio entertainment and information. Clearly, a digital strategy that centers on simply streaming the on air product online, is not going to be a competitive and compelling solution to the audience or the advertiser. Deep audience data and targeting capabilities are now becoming mandatory needs for most advertisers and listeners crave some level of control in creating a more relevant and personalized entertainment experience. How the industry reacts to these needs, via the continued creation of smart new audio products, will dramatically shape the relevance for the radio industry in the coming years.

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